I led the development of a new feature for Thomas Cook’s Lyk card, aimed at allowing parents to track and control their children's pocket money spending while abroad. My goal was to create a seamless and simple interface that enhances the user experience, encouraging parents to continue using the product even after their holiday. By carefully selecting a familiar colour scheme and ensuring smooth transitions between pages, I ensured the interface was user-friendly and aligned with Thomas Cook's brand.
Develop a user-friendly interface for parents to track and control their children's pocket money spending abroad.
Increase customer retention by encouraging parents to use the product beyond their holiday period.
Maintain consistency with the existing Lyk card design to ensure a seamless user experience.
Lead the development of the new product extension from concept to implementation, ensuring alignment with Thomas Cook’s brand and user experience standards.
Design a simple and intuitive interface that allows parents to easily track and manage their children's spending. The interface should use familiar colour schemes and clear transitions to specific pages.
Focus on creating a seamless user experience that encourages continued use of the product, enhancing customer retention.
Ensure the new features integrate smoothly with the existing Lyk card system and conduct thorough testing to guarantee functionality and reliability.
I conducted research to understand the needs and preferences of parents using the Lyk card. I gathered detailed requirements to ensure the new features met both user expectations and business objectives.
I created wireframes and prototypes of the new interface, incorporating feedback from stakeholders and potential users. My focus was on a simple, intuitive design with familiar color schemes and clear page transitions.
I conducted user testing sessions to validate the design and gathered feedback. I made iterative improvements based on this feedback to enhance usability and satisfaction.
I developed the new features and ensured their seamless integration with the existing Lyk card system, maintaining a consistent user experience.