The support and services youth group provide for young people are 100% free for their community of youth and so to keep the business sustainable, they create corporate partnerships that deliver social and commercial outcomes.
They operate as a social-purpose enterprise, therefore not a charity and so wanted a logo that reflected that, showcasing the following:
They have a youthful presence
They are a modern tech company
A logo that builds on the 'trust contract' they have with both young people and corporates
A logo that has the ability to be product and brand famous, globally
My decision to support Youth Group stems from my strong belief in their mission and the incredible work they are doing to empower young people. As the UK’s largest community for youth aged 18-30, Youth Group is making a tangible impact by providing free access to jobs, mentors, money, and skills. Their commitment to creating 100 million youth wins by 2040 resonates deeply with my values, particularly my passion for supporting young people.
Youth Group
Youth Group's innovative approach to bridging the gap between young people and opportunities aligns with my own professional and personal goals. By collaborating with Youth Group, I can contribute to a cause that not only supports the next generation but also fosters a sense of community and purpose. Their focus on building sustainable corporate partnerships that deliver both social and commercial outcomes demonstrates a modern, forward-thinking approach that I am proud to be associated with.
In essence, my support for Youth Group is driven by a shared vision of empowering young people and a belief in the transformative power of the work they are doing. This partnership allows me to play a role in shaping a brighter future for young people, and that is something I wholeheartedly stand behind.
Youth Group were provided with a logo they were extremely happy with that delivered on the measurements of success we defined together. This project was a very quick turnaround (7 working days) as for Youth Group one of their mantras is 'action and speed will make us succeed'.
Youth Group (company logo)
Youth Space® (youth sub-brand logo)
Youth Verified® (corporate sub-brand logo)
Youth Group were able to complete a full Trademark application and completion of their logos with no challenges or time delays from the UK IPO.