The eCommerce landscape is constantly evolving, with businesses requiring seamless integration across various marketplaces to remain competitive. The primary objective of this project was to enable rapid and efficient integration for customers needing to connect with multiple eCommerce platforms. By integrating directly with a Unified Shopping Cart API, we aimed to minimize the manual workload for both our team and our customers, thereby enhancing overall operational efficiency. This unified API approach ensures that our customers can easily manage multiple marketplace interactions, allowing them to maximize their online business opportunities without the need for complex, individual integrations.
I led the design and development of a user-friendly interface specifically for configuring the eCommerce connector. The interface was designed to be intuitive and accessible, enabling users to customize their integration settings and preferences effortlessly. This UI was built with the end-user in mind, focusing on simplicity and efficiency to reduce friction during the setup process.
My role involved creating a robust and secure interface for configuring connections to various eCommerce marketplaces. This configuration tool was designed to empower customers to self-serve, allowing them to manage their integrations without needing to share sensitive credentials with our team. The goal was to ensure that the configuration process was as straightforward as possible, while also maintaining high levels of security and flexibility.
Develop and implement a robust design system that ensures consistency across all UI components, including buttons, forms, navigation, and typography. Define and standardize the visual and interactive states for every element—such as default, hover, active, focused, and disabled—to provide clear feedback and intuitive interactions. This system will maintain visual harmony, enhance usability, and streamline development across the entire product.
Gathering feedback post-launch and iterating on the product to continuously enhance its functionality and user experience.
The design process began with extensive research to fully understand user needs and market requirements. I conducted interviews with key stakeholders, gathered feedback from existing customers, and analysed competitor offerings. This research was crucial in identifying the specific pain points that our users faced when integrating with multiple eCommerce platforms and informed the design decisions throughout the project.
Once the research phase was complete, I moved on to creating detailed prototypes that visualised the interface design. These prototypes served as a critical tool for both internal reviews and user feedback sessions. They allowed us to explore different design possibilities, refine the user experience, and ensure that the interface was both functional and visually appealing. The iterative prototyping process was essential in bridging the gap between concept and execution, ensuring that the final product met user expectations.
User testing played a pivotal role in the development of this feature. I organised and conducted multiple rounds of user testing to gather insights into how real users interacted with the interface. This testing helped identify areas where the design could be improved, particularly in terms of usability and clarity. Based on the feedback received, I made necessary adjustments to the design, ensuring that the final product was intuitive and aligned with user needs. The user testing phase was integral in validating our design choices and ensuring that the new feature would be well-received by our customers.
